Set Up Google Analytics in WordPress | Beginner's Guide 2023

A Beginner’s Guide to Installing Google Analytics in WordPress: Simplified Steps for Successful Integration.

Google Analytics is a powerful tool that provides valuable insights into your website’s performance, user behavior, and marketing efforts. By installing Google Analytics in your WordPress website, you can track important metrics, make data-driven decisions, and optimize your online presence. In this beginner’s guide, we will walk you through the step-by-step process of installing Google Analytics in WordPress, allowing you to harness the full potential of this essential tool.

Google Analytics in WordPress

Google Analytics is an essential tool for WordPress bloggers, providing valuable insights into website performance. It helps bloggers understand their audience, track traffic sources, and measure engagement. By leveraging Google Analytics, WordPress bloggers can make informed decisions, optimize their content, and drive meaningful growth for their blogs.

Why Google Analytics is Important?

Once you start a blog, one of your primary objectives is to attract more traffic and gain subscribers. Google Analytics plays a crucial role helping you make informed decisions based on relevant data. With Google Analytics, you can access important statistics that provide valuable insights. This is precisely why Google Analytics holds great importance for WordPress bloggers:

  • Understanding Your Audience:

Google Analytics helps you learn more about the people who visit your blog. It provides information about where your visitors are located, their age and gender, and their interests. This helps you understand who your audience is and create content that appeals to them.

  • Tracking Your Blog’s Performance:

With Google Analytics, you can see how many people visit your blog, how long they stay, and which pages they visit the most. This information helps you gauge the popularity of your blog and identify the content that resonates with your audience. It also allows you to track your progress and see if your blog is growing over time.

  • Finding Out How People Discover Your Blog:

Google Analytics shows you where your visitors come from. For example, it tells you if they found your blog through search engines like Google or Bing, or if they clicked on a link from another website or social media platform. This helps you understand which channels are driving traffic to your blog and focus your efforts accordingly.

  • Improving Your Content:

By analyzing the data in Google Analytics, you can identify which blog posts are performing well and which ones are not. You can see how much time people spend on each post and if they leave your blog quickly without reading further (known as a “bounce”). This information helps you create more engaging and valuable content that keeps visitors on your blog for longer.

  • Setting Goals and Tracking Conversions:

If you have specific objectives for your blog, such as getting people to subscribe to your newsletter or purchase a product, Google Analytics allows you to set up goals and track how well you’re achieving them. You can see how many visitors complete the desired actions, which helps you measure the success of your strategies and make improvements.

How to Sign Up with Google Analytics?

Signing up with Google Analytics is a straightforward process that allows bloggers to gain valuable insights into their website’s performance. To create your Google Analytics account, simply follow these step-by-step instructions:

Step 1: Sign Up for Google Analytics

To get started, you need to sign up for a Google Analytics account. Follow these steps:

  1. Visit the Google Analytics website and click on the “Start for Free” button.
  2. Sign in with your Google account or create a new one if you don’t have an existing account.
  3. Click on “Sign up” and fill in the required information, including your website name, URL, and industry category.
  4. Accept the terms of service and click on “Create.”

After sign in to Google Analytics with your Gmail account you will see “Welcome to Google Analytics” (welcome screen.) Then click the ‘Start measuring’ button. You will be prompted to provide an account name, which can be your business name or any other preferred name. Google Analytics will display account data sharing settings, allowing you to control the sharing of your data. You can stick with the default settings and proceed to the next step.

Step 2: Set Up a Google Analytics Property

Google Analytics has introduced a new version called Google Analytics 4 (GA4), which allows tracking of both websites and mobile apps in one account. GA4 offers new features, metrics, and a different report interface. It’s important to note that if you already have a Universal Analytics account, it’s crucial to start tracking data in GA4 as well. Universal Analytics will be sunsetted by July 1, 2023, meaning it won’t receive any data and will eventually stop working. Setting up a GA4 property after the sunset date will require starting from scratch. However, you can start sending data to GA4 while still using Universal Analytics to have historical data for comparison and analysis when Universal Analytics is no longer available.

To get started after signing up, you need to set up a property in Google Analytics to track your WordPress website. Simply enter a property name of your choice and select your reporting time zone and currency. Once done, click the ‘Next’ button to proceed.

On the following screen, you will be prompted to select an ‘Industry category’ from the dropdown menu that best represents your website. Additionally, you will need to choose a ‘Business size’ from the provided options.

Next, scroll down and select the ways you plan to utilize Google Analytics for your business, such as measuring engagement, optimizing advertising costs, increasing conversions, and more. Feel free to choose multiple or all of the available options that align with your objectives. Once you’ve made your selections, click the ‘Create’ button to proceed.

After clicking the ‘Create’ button, a popup window will appear containing the Google Analytics terms of service agreement. To proceed, simply check the box for ‘I also accept the Data Processing Terms as required by GDPR’ and then click the ‘I Accept’ button.

Following that, a popup will appear presenting options for the types of communication emails you wish to receive from Google Analytics. To make your selection, simply tick the checkboxes for the updates you want to receive and then click the ‘Save’ button.

Step 3: Google Analytics Web Stream Options

You will now be presented with various options for your Google Analytics web stream. As we are configuring Google Analytics for a WordPress site, please choose the ‘Web’ platform option.

Afterwards, you will be required to provide your website URL and a name for your stream.

By default, Google Analytics will have the Enhanced Measurement option enabled. This feature enables you to track various user interactions such as page views, scrolls, outbound clicks, file downloads, and more within Google Analytics.

Once you have entered the necessary information, simply click the ‘Create stream’ button to proceed. You will be able to view your Stream URL, name, and Measurement ID. Additionally, you will be able to see the various enhanced measurements that will be recorded by Google Analytics.

-> Google Analytics provides various methods to add its tracking code to your WordPress website, which can be found under the ‘Tagging Instructions’ section.

If you choose the ‘Global site tag (gtag.js)’ option, you will be presented with the Google Analytics tracking code. You can copy this code as you will need to enter it into your WordPress site using one of the methods described below. Alternatively, you can keep this browser tab open and return to copy the code when required.

See tagging instructions details

Now that you have successfully set up your Google Analytics account, let’s proceed to learn how to install Google Analytics on your WordPress website.

How to Install Google Analytics in WordPress

There are several options available for setting up Google Analytics in WordPress. We will present two different methods, ranging from the easiest to the most advanced.

-> You can choose the method that suits your needs best.

Please note: It is important to select only one of these methods to avoid duplicate tracking of page views in your Google Analytics account.

Method 1. Using WPCode Plugin

Using WPCode Plugin to add Google Analytics tracking code to your site is not suitable/best way as you will not be able to view Google Analytics data on your WordPress dashboard.

First you will need to Install the WPCode Plugin:

-> Log in to your WordPress dashboard, go to “Plugins” in the left sidebar, and click on “Add New.” Search for WPCode and click on “Install Now” next to the WPCode plugin. Once installed, click on “Activate” to activate the plugin.

Obtain your Google Analytics Tracking ID:

-> You can go back to Google Analytics and copy Global site tag (gtag.js), this option is available in the Web steam details under the Tagging Instructions.

Copy Google Analytics Tracking Code

Configure WPCode Plugin:

-> In your WordPress dashboard, go to ‘Code Snippet’ in the left sidebar. Click on ‘Header & Footer’ page and you will need to paste the Google Analytics tracing code in to the ‘Header’ section.

Click on the “Save Changes” button to save your settings.

Select Header & Footer and paste ga tracking code in header

Google Analytics tracking will now be set up on your WordPress site using the WPCode plugin. Make sure to verify that the tracking is working correctly by visiting your website and checking the Real-Time reports in your Google Analytics account.

Method 2. Using MonsterInsights Plugin

To simplify the process of adding the Google Analytics tracking code to your WordPress website, we recommend using a plugin. The “MonsterInsights” plugin is a popular and user-friendly option. Follow these steps to install and configure the MonsterInsights plugin:

  • Log in to your WordPress admin dashboard.
  • Go to “Plugins” and click on “Add New.”
  • In the search bar, type MonsterInsights and click on “Install Now” next to the plugin.
  • Once the installation is complete, click on “Activate” to activate the plugin.

Connect MonsterInsights to Google Analytics:

-> After activating the MonsterInsights plugin, you need to connect it to your Google Analytics account. Follow these steps:

  • In the WordPress admin dashboard, go to “Insights” and click on “Settings.”
  • Click on the “Connect MonsterInsights” button.
  • Select your Google account or sign in with your Google credentials.
  • Grant permission for MonsterInsights to access your Google Analytics account.
  • Select the Google Analytics account and property you created in Step 2.
  • Click on the “Complete Authentication” button to finish the connection.

Configure MonsterInsights Settings:

-> Once the connection is established, you can configure the settings in MonsterInsights to customize your Google Analytics integration. Follow these steps:

  • In the WordPress admin dashboard, go to “Insights” and click on “Settings.”
  • Navigate through the various tabs to configure settings such as tracking, demographics, e-commerce, and more.
  • Customize the settings according to your preferences and requirements.
  • Click on the “Save Changes” button to apply the settings.

Verify Google Analytics Tracking:

-> After completing the setup, it’s important to verify that Google Analytics tracking is functioning correctly on your WordPress website. Follow these steps:

  • In the WordPress admin dashboard, go to “Insights” and click on “Reports.”
  • Check the “Overview” tab to ensure that the basic metrics and data are being tracked.
  • Visit your website in a new browser tab or window and navigate through different pages to generate some traffic.
  • Return to the Google Analytics dashboard and click on “Realtime” to see if your website activity is being tracked in real-time.

Closing Thoughts

Installing Google Analytics in your WordPress website is a crucial step in gaining valuable insights into your website’s performance. By following this beginner’s guide, you can easily set up Google Analytics, connect it to your WordPress website using the MonsterInsights plugin, and configure the necessary settings. With accurate tracking and comprehensive data, you can make informed decisions, optimize your website, and improve your online presence. Remember to regularly review your Google Analytics reports to gain valuable insights that will help you achieve your website’s goals and objectives.

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