The Best Time To Post on YouTube (Go VIRAL in 2023)

Optimize your YouTube success with strategic timing for maximum audience engagement. In this article you will learn the best time to post on YouTube and go viral.

In the fast-paced world of YouTube, content creators constantly strive to optimize their videos for maximum reach and engagement. While producing high-quality content is undoubtedly crucial, timing your uploads strategically can significantly impact your video’s visibility and audience engagement. In this article, we will delve into the intricacies of determining the best time to post on YouTube to help you unlock the secrets to reaching your target audience effectively.

To maximize your success on social media, it is crucial to strategically manage your accounts/channels and determine the optimal timing for publishing your YouTube videos, as well as other platforms like TikTok, Facebook, and Instagram, to reach the largest portion of your target audience.

Why Does Finding the Best Time to Post on YouTube Matter?

Understanding the best time to post on YouTube is crucial as it helps you connect with more viewers, boosting engagement, visibility, and overall success on the platform in a friendly and effective way.

Best Time to Post on YouTube

From our collected data the best time to post on YouTube fall on three days of the week;

  • Friday: 06 PM, 07 PM, 08 PM, 09 PM
  • Saturday: 03 PM, 04 PM, 05 PM, 06 PM
  • Sunday: 12 PM, 01 PM, 02 PM, 03 PM

The Best Time to Post on YouTube Shorts

Simply the best time to post YouTube Shorts is from Friday to Saturday, and Sunday evening.

  • Monday: Between 06 PM & 09 PM
  • Tuesday: Between 06 PM & 10 PM
  • Wednesday: Between 06 PM & 10 PM
  • Thursday: Between 06 PM & 09 PM
  • Friday: Between 04 PM & 08 PM
  • Saturday: Between 03 PM & 06 PM
  • Sunday: Between Noon & 03 PM

Determining the best time to post YouTube Shorts can vary depending on your specific audience and their viewing habits. However, there are a few general tips to consider:

  • Peak Activity Hours: Analyze your YouTube Analytics to identify peak activity hours when your target audience is most active. This could be during morning commutes, lunch breaks, or evenings.
  • Experimentation: Conduct experiments by posting Shorts at different times throughout the day and week. Monitor the engagement, views, and comments to identify patterns and determine the optimal posting time.
  • Time Zone Considerations: If your target audience is spread across different time zones, schedule your Shorts to align with the peak viewing times in each region.
  • Trending Topics and Events: Take advantage of trending topics, events, or viral challenges that align with your content. Posting your Shorts at relevant times can increase visibility and engagement.
  • Consistency: Establish a consistent posting schedule to train your audience to anticipate new content. This can help build anticipation and increase engagement.

How to know the Best Time to Post on YouTube?

Determining the best time to upload your YouTube videos can be done by analyzing your audience’s behavior and engagement patterns. Utilize YouTube analytics to identify peak viewership periods, conduct experiments with different upload times, and consider factors such as time zones and target demographics to optimize your video release schedule for maximum visibility and audience reach.

Understanding YouTube’s Algorithm

To grasp the concept of timing your YouTube uploads, it’s essential to understand the platform’s algorithm. YouTube’s algorithm is designed to identify and promote content that viewers find relevant and engaging. Factors such as watch time, engagement (likes, comments, shares), and viewer retention all contribute to the algorithm’s decision-making process.

Know your target audience

Understanding your viewers’ demographics and preferences is paramount. Consider their age, location, interests, and the type of content they engage with the most.

To determine the best time to upload your YouTube videos based on your target audience, you can follow these steps:

  • Study your audience demographics: Understand the age, location, and habits of your target audience to identify potential patterns in their online activity.
  • Analyze YouTube Analytics: Utilize YouTube’s analytics tool to gain insights into your audience’s engagement, including peak viewing times, watch time, and traffic sources. Look for trends and patterns in the data.
  • Conduct audience surveys or polls: Engage with your viewers through surveys or polls on social media or your YouTube channel to directly ask about their preferred time to watch videos.
  • Experiment with different upload times: Test different upload schedules to see which times generate higher viewership and engagement. Monitor the performance of your videos and compare the results.
  • Consider time zones: If your target audience is spread across different time zones, adjust your upload times accordingly to cater to their specific regions.
  • Monitor competitor activity: Observe the upload schedules of successful channels with a similar target audience to gain insights and adapt your strategy accordingly.

Analyze your YouTube Analytics

Utilize YouTube Analytics to identify when your audience is most active and engaged. The “Audience Retention” and “Engagement” metrics can provide valuable insights into viewer behavior.

To analyze your YouTube Analytics, follow these steps:

  1. Sign in to your YouTube account and go to your YouTube Studio dashboard.
  2. On the left-hand side menu, click on “Analytics.”
  3. You will be presented with an overview of your channel’s performance. Take note of the main metrics, such as views, watch time, subscribers, and engagement.
  4. Explore different sections of the Analytics dashboard, including:
    • Reach: Analyze the sources of traffic to your videos, such as external websites, YouTube search, or suggested videos. This helps you understand how viewers discover your content.
    • Engagement: Look at metrics like average view duration, likes, comments, and shares. This information gives insights into how viewers engage with your videos.
    • Audience: Examine the demographic data of your viewers, including age, gender, and location. This helps you understand your target audience better.
    • Revenue: If you’re monetizing your channel, analyze revenue-related metrics like ad revenue, transaction revenue, or YouTube Premium revenue.
    • Real-Time: Monitor the real-time performance of your videos to see how they are performing at any given moment.
  5. Use the date range selector to analyze your channel’s performance over a specific time period, allowing you to identify trends and patterns.
  6. Compare different videos or metrics to understand what types of content resonate best with your audience.
  7. Make use of the filters available to drill down into specific aspects of your analytics, such as video-specific data or audience demographics.
  8. Take notes of the key insights and trends you observe, and use them to inform your content strategy, upload schedule, and overall optimization efforts.

Experiment, Adapt, and Learn

Ultimately, finding the best time to post on YouTube requires experimentation and adaptation. Analyze the performance of your videos over time, paying attention to metrics like watch time, engagement, and subscriber growth. Continuously refine your strategy based on these insights to optimize your content’s impact.


While there is no definitive formula for the best time to post on YouTube, understanding your audience and analyzing YouTube Analytics can help you make informed decisions. By combining data-driven insights with consistent content creation and engagement with your community, you can maximize your video’s reach, engagement, and long-term success on the platform.

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