30 Most Profitable YouTube Niches From High CPM to Low

This article explores the 30 most profitable YouTube niches, from high cpm to low along with their low and high bid ranges for advertising, from finance and technology to gaming, travel, parenting, and more.

YouTube has emerged as a platform that offers immense earning potential for content creators. With over two billion monthly active users, YouTube has become a hub for entertainment, education, and information. If you’re considering starting a YouTube channel, choosing the right niche can significantly impact your earning potential. In this article, we will explore the 30 most profitable YouTube niches, starting from high CPM (Cost Per Mille) niches to the relatively lower ones. Let’s dive in!


Profitable YouTube Niches (Low – High Bid Range)

Here’s a table showcasing the YouTube niches along with their low and high bid ranges for advertising:

YouTube NicheLow Bid RangeHigh Bid Range
Finance and Investing$5 – $15$30 – $80
Technology and Gadgets$4 – $12$25 – $70
Health and Fitness$3 – $10$20 – $60
Beauty and Fashion$3 – $9$18 – $50
Gaming$2 – $8$15 – $40
Travel and Adventure$2 – $7$12 – $35
Food and Cooking$2 – $6$10 – $30
Personal Development$2 – $6$10 – $30
DIY and Crafts$1 – $5$8 – $25
Parenting and Family$1 – $5$8 – $25
Education and Online Learning$1 – $4$6 – $20
Comedy and Entertainment$1 – $4$6 – $20
Sports and Fitness$1 – $3$5 – $15
Music and Covers$1 – $3$5 – $15
Home Décor and Interior Design$1 – $3$5 – $15
Motivational and Inspirational$1 – $3$5 – $15
Science and Technology Education$1 – $3$5 – $15
Photography and Videography$1 – $2$4 – $10
True Crime and Mystery$1 – $2$4 – $10
Celebrity News and Gossip$1 – $2$4 – $10

Please note that the bid ranges provided are approximate and can vary based on factors such as audience demographics, channel popularity, and advertiser demand.

1. Finance and Investing

With the increasing popularity of personal finance management and investment advice, finance and investing channels tend to have high CPMs. By creating content that educates viewers about financial strategies, stock market tips, and money management, you can attract an engaged audience and advertisers willing to pay a premium for targeted exposure.

2. Technology and Gadgets

The tech niche is highly profitable due to its broad appeal. From reviewing the latest smartphones and laptops to exploring cutting-edge innovations and gaming, tech-focused channels can capture a large and dedicated viewership. Tech advertisers are willing to invest heavily in YouTube sponsorships, making it a lucrative niche.

3. Health and Fitness

In an era of increasing health consciousness, channels focusing on fitness workouts, nutrition advice, and general well-being have experienced substantial growth. With advertisers looking to promote health-related products, health and fitness channels often command high CPMs.

4. Beauty and Fashion

Beauty and fashion influencers have thrived on YouTube. From makeup tutorials and skincare routines to fashion hauls and style tips, this niche caters to a vast audience. Beauty and fashion brands are eager to collaborate with YouTube creators, resulting in competitive CPM rates.

5. Gaming

Gaming channels have gained massive popularity, attracting millions of dedicated viewers. As the gaming industry continues to grow, so does the potential for sponsorships and brand collaborations. By providing engaging gameplay, reviews, and tutorials, gaming channels can generate substantial revenue.

6. Travel and Adventure

Travel enthusiasts can capture breathtaking experiences and share them with viewers. From travel vlogs and destination guides to adventure sports and cultural explorations, travel channels offer unique content opportunities. Collaborating with travel-related companies can yield profitable sponsorships.

7. Food and Cooking

Food-related content never goes out of style. Recipe tutorials, cooking challenges, and restaurant reviews attract a wide audience. As the culinary industry continues to thrive, food and cooking channels can monetize through brand partnerships and sponsored content.

8. Personal Development

Self-improvement and personal development channels provide valuable insights into areas like productivity, motivation, and goal-setting. With a dedicated and engaged audience, these channels can attract advertisers interested in reaching individuals looking to improve their lives.

9. DIY and Crafts

Creative individuals showcasing do-it-yourself projects and crafts can establish a profitable niche on YouTube. DIY tutorials, home improvement guides, and crafting ideas have wide-ranging appeal. Brands that offer crafting supplies and tools often seek collaborations with content creators.

10. Parenting and Family

Parenting advice, family vlogs, and child-rearing tips can attract a large and loyal audience. Advertisers specializing in family-oriented products and services are eager to connect with YouTube creators in this niche.

11. Education and Online Learning

As the demand for online education grows, channels that offer educational content have significant earning potential. From tutorials on various subjects to test preparation tips and language lessons, educational channels can monetize through partnerships with online learning platforms and educational resources.

12. Comedy and Entertainment

Making people laugh has always been a popular niche on YouTube. Comedy skits, parodies, and humorous commentary can gather a substantial following. Advertisers looking to reach a broad audience often partner with comedy and entertainment channels.

13. Sports and Fitness

Sports enthusiasts can create content centered around sports news, analysis, and fitness training. By collaborating with sports brands and fitness equipment companies, channels in this niche can generate revenue through sponsorships and endorsements.

14. Music and Covers

Talented musicians and singers can showcase their skills through covers, original songs, and music-related content. By growing a loyal fan base, music channels can monetize through platforms like Patreon and merchandise sales.

15. Home Décor and Interior Design

With the rise of home improvement projects and interior design trends, channels focused on home décor can attract a dedicated audience. Collaborating with furniture brands, interior designers, and home decor companies can lead to profitable partnerships.

16. Motivational and Inspirational

Inspiring and uplifting content can resonate with viewers seeking personal growth and motivation. Channels dedicated to motivational speeches, success stories, and inspirational content can generate revenue through partnerships with self-help book publishers, life coaches, and motivational speakers.

17. Science and Technology Education

Educational content focused on scientific concepts, technological advancements, and engineering can find a dedicated audience on YouTube. Advertisers in the STEM (Science, Technology, Engineering, and Mathematics) fields often seek partnerships with channels that promote educational content in these areas.

18. Photography and Videography

Channels dedicated to photography and videography tutorials, gear reviews, and creative techniques can attract aspiring photographers and content creators. Collaborating with camera brands and photography equipment manufacturers can lead to profitable sponsorships.

19. True Crime and Mystery

True crime documentaries, cold case investigations, and mystery storytelling have gained significant popularity. Channels dedicated to these topics can attract engaged viewers and advertisers interested in reaching this niche audience.

20. Celebrity News and Gossip

Celebrity-focused channels that cover the latest news, interviews, and gossip attract a wide audience. Advertisers looking to promote products or services related to the entertainment industry often collaborate with channels in this niche.

21. Language Learning

Language enthusiasts can create channels that provide language learning resources, tutorials, and language practice sessions. Collaborations with language learning platforms and language schools can lead to monetization opportunities.

22. Mental Health and Wellness

With the increasing awareness surrounding mental health, channels focused on mental well-being, stress management, and self-care have gained popularity. Collaborating with mental health organizations and wellness brands can lead to profitable partnerships.

23. Green Living and Sustainability

Channels dedicated to eco-friendly living, sustainable practices, and environmental activism can attract an engaged audience interested in making a positive impact. Collaborations with eco-conscious brands and organizations can yield profitable sponsorships.

24. Product Reviews and Comparisons

Reviewing and comparing products across various categories, such as electronics, home appliances, and beauty, can attract viewers seeking informed purchasing decisions. Affiliate marketing and partnerships with brands can generate revenue in this niche.

25. Cars and Automotive

Automotive enthusiasts can create content related to car reviews, modifications, and driving experiences. Collaborating with automobile manufacturers, dealerships, and automotive accessory companies can result in profitable sponsorships.

26. History and Historical Documentaries

History buffs can create channels that explore historical events, documentaries, and analysis. Collaborating with historical societies, museums, and educational institutions can lead to monetization opportunities.

27. Nature and Wildlife

Channels focused on wildlife conservation, nature documentaries, and outdoor adventures can attract viewers who appreciate the beauty of the natural world. Collaborating with nature organizations and outdoor gear brands can generate revenue in this niche.

28. Home Organization and Decluttering

With the increasing popularity of minimalism and organization techniques, channels dedicated to home organization and decluttering offer valuable content. Collaborating with home organization brands and storage solutions companies can lead to profitable partnerships.

29. News and Current Events

Channels covering news, current events, and analysis can attract viewers interested in staying informed. Collaborating with news publications and media outlets can lead to monetization opportunities through syndication and partnerships.

30. Pet Care and Animal Training

Pet owners are always seeking information and advice on pet care, training, and health. Channels dedicated to pets and animals can collaborate with pet food brands, pet product companies, and veterinary services to generate revenue.

What makes a niche have higher CPM?

Several factors contribute to a niche having a higher CPM (Cost Per Mille) on YouTube. Here are some key factors that can influence a niche’s CPM:

  1. Advertiser Demand: Niches with high advertiser demand and competition tend to have higher CPMs. If there is a strong interest from advertisers to reach the audience within a specific niche, they are more likely to bid higher to secure ad placements.
  2. Targeted Audience: Niches that attract a specific and well-defined target audience often have higher CPMs. Advertisers are willing to pay a premium to reach an engaged audience that aligns with their target market. Niches with passionate and dedicated viewers tend to command higher CPMs.
  3. Advertiser Relevance: If a niche is closely related to certain products, services, or industries, advertisers in those fields are more likely to be interested in targeting that niche. When advertisers find relevance in a niche, they are willing to pay higher CPMs to ensure their ads are shown to the right audience.
  4. Content Quality and Engagement: High-quality content that engages viewers and keeps them on the platform for longer durations can contribute to higher CPMs. Advertisers value channels that offer a positive user experience and are more likely to bid higher to be associated with such content.
  5. Ad Format: The type of ad format being used can impact CPM. For example, skippable ads may have a lower CPM compared to non-skippable or display ads. Different ad formats have different engagement levels and viewer interactions, which can influence the CPM rates.
  6. Seasonality and Trends: Certain niches may experience fluctuations in CPM based on seasonal trends or industry-specific events. Advertisers may increase their bids during peak seasons or when there is high demand for specific products or services within a niche.

It’s important to note that CPM rates can vary significantly within a niche based on individual channel performance, audience demographics, and various market dynamics. Therefore, while some niches may generally have higher CPMs, individual channel strategy, content quality, and audience engagement play a crucial role in determining the actual CPM rates for specific channels within those niches.

How to Calculate Your YouTube CPM?

Calculating your YouTube CPM (Cost Per Mille) involves determining the revenue you have earned from ads and dividing it by the number of ad impressions you have received. Here’s a step-by-step process to calculate your YouTube CPM:

Step 1: Gather the necessary data:

  • Total Revenue: Determine the total revenue you have earned from ads during a specific period. This information can be obtained from your YouTube analytics or revenue reports.
  • Ad Impressions: Find the total number of ad impressions you have received during the same period. Ad impressions refer to the number of times ads were displayed on your videos.

Step 2: Calculate CPM:

  • Divide the Total Revenue by the Ad Impressions.
  • Multiply the result by 1000 to obtain the CPM value.
 Formula: CPM = (Total Revenue / Ad Impressions) * 1000

For example, let’s say you earned $500 from ads and received 100,000 ad impressions. Using the formula, your CPM would be:

CPM = ($500 / 100,000) * 1000
CPM = $5

Your YouTube CPM in this case would be $5.

It’s important to note that CPM can vary depending on factors such as the type of ads displayed, the geographical location of your viewers, the ad format, and the overall demand from advertisers. Calculating your YouTube CPM allows you to evaluate the effectiveness of your monetization strategies and make informed decisions to optimize your revenue generation on the platform.


Here are some frequently asked questions (FAQs) related to the topic of most profitable YouTube niches:

#1. What are the most profitable YouTube niches?

Answer: The article outlines the 30 most profitable YouTube niches, including finance, technology, health and fitness, beauty and fashion, gaming, travel, food, parenting, education, comedy, and more.

#2. How can I determine the profitability of a YouTube niche?

Answer: The profitability of a YouTube niche can be determined by factors such as advertiser demand, audience engagement, relevance to specific industries, and the CPM (Cost Per Mille) rates associated with the niche.

#3. What is CPM, and why is it important for YouTube monetization?

Answer: CPM (Cost Per Mille) represents the cost advertisers are willing to pay per thousand ad impressions on YouTube. It is important for YouTube monetization as it determines the revenue potential for creators and reflects the value of their content in terms of ad placements.

#4. Which niches tend to have higher CPM rates?

Answer: Niches with higher advertiser demand, targeted and engaged audiences, advertiser relevance, high-quality content, and seasonal trends often have higher CPM rates on YouTube.

#5. How can I calculate my YouTube CPM?

Answer: To calculate your YouTube CPM, divide your total revenue earned from ads by the number of ad impressions you received. Multiply the result by 1000 to obtain the CPM value. The formula is CPM = (Total Revenue / Ad Impressions) * 1000.

#6. Can individual channels within a niche have different CPM rates?

Answer: Yes, CPM rates can vary within a niche based on factors like channel performance, content quality, audience demographics, and market dynamics. Individual channel strategy and engagement levels play a crucial role in determining CPM rates.

#7. What can I do to increase my YouTube CPM?

Answer: To increase your YouTube CPM, focus on creating high-quality content, building an engaged audience, targeting relevant advertisers, exploring different ad formats, and optimizing your monetization strategies based on audience demographics and market trends.

#8. Are there any niche-specific factors that affect CPM rates?

Answer: Yes, factors like the type of ads displayed, geographical location of viewers, ad format, and industry-specific trends can impact CPM rates within specific niches.

#9. Can I optimize my revenue by choosing a high CPM niche alone?

Answer: While choosing a high CPM niche is important, success on YouTube requires consistent quality content, audience engagement, and strategic collaborations with brands. It’s a combination of factors that contribute to revenue optimization, not just the niche selection.

#10. How often should I calculate my YouTube CPM?

Answer: It is advisable to calculate your YouTube CPM periodically to track the performance of your monetization efforts. You can analyze trends, identify areas for improvement, and make informed decisions to maximize your revenue potential.


Selecting a profitable YouTube niche requires considering audience demand, advertiser interest, and personal passion. The 30 niches outlined in this article cover a wide range of topics, from high CPM niches like finance and technology to relatively lower CPM niches like pet care and animal training. Remember, success on YouTube requires consistent quality content, audience engagement, and strategic collaborations with brands. Find your niche, create compelling content, and embark on your YouTube journey with enthusiasm and determination.

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